About SA Group

S.A. Group has been at the forefront of the freight forwarding business in India since 2000. It is with our vision that for more than a decade our name has stood for efficiency, trust & commitment to deliver excellence. Our ever-growing client base and the numerous awards are a testimony to the efforts of every member of the group. Even with Change in Demands & Requirements of the customers, since our beginning, we have been able to provide them innovative solutions. It has always been our endeavor to stay ahead of competition ensuring that we stay rooted to our values of trust & Commitment as well.

We have developed various verticals to cover the entire spectrum of the freight forwarding industry. Today we offer end to end solutions to our customers covering services like Air Freight, Sea Freight, Custom Clearance, Warehousing, Distribution, Air Charters, Projects, Road Transportation, Fairs & Exhibitions etc.We have the expertise required for handling Perishables like Meat, Fruits & Vegetables, Dairy Products, Sweets, and, Temperature Controlled Pharma including highly sensitive and temperature-controlled vaccinations and have been humbled by being one of the top preferred logistics partner by the airlines operating from India.

We believe and work on the phrase that "Perfection comes from Specialization"But as a wise man once said, "Perfection is not attainable, but if we chase perfection, we can catch excellence" and this instilled in us, we are in constant improvisation and innovations to keep our customers and clients happy and at awe.

Why choose Us

When there are logistics players aplenty in the market, what makes us different? What draws the customers towards us?
1. Neutrality – We are one amongst the very few neutral players in freight forwarding rendering homogenous products, pricing and services fairly to all freight forwarders and custom brokers.
2. Technology - The next big revolution in the logistics industry and we have already done our homework being associated with ‘LogYcode’ the digital logistics platform. We have generated approx. 964 customer user credentials and an equal number of tailored customer portals to empower our customers with the sheer convenience and comfort of automated logistics services. We are proud to be India’s fastest growing tech logistics company!
3. Volatility – With the experience gained from handling 20 tons of cargo a month in year 2000, growing modestly to 2200 tons a month across India in 2019-20, we hold predominant dexterity to handle high volumes in peak seasons at the most competitive pricing.
4. Proficient Team – In our organization, we have a team comprising of certified and trained industry specialists with expertise even in intricate verticals like Pharmaceuticals, Chemicals and Dangerous Goods, Perishables, Odd-dimensional Cargo.
5. Competitive Pricing – We are the preferred logistics partner for more than 100 air and sea carriers across India owing to our huge tonnage commitments and rate contracts, thereby providing multiple options to choose from at the most alluring offers.
6. Customized Services – We are known and grown in the Indian Logistics arena for the personalized services, tailor-made solutions, flexibility and proactivity extended to meet customer needs.

Our Mission

At SA Group, we aim at ameliorating our endurance of being known as a formidable neutral logistics partner among our customers and in the market. We are continuously working on improving customer experience and satisfaction. At every juncture, we aim at empowering our customers and believe in the motto that customers’ growth and prosperity leads to our success.
Our mission is to become one of the most renowned digital logistics company of the world very soon. We have already ventured into digitalization of our services through the online platform ‘LogYcode’. We are the only freight forwarder across India and very few globally providing online real time live competitive rates, online booking and tracking platforms to our customers. We are aligning ourselves to the global demand and increasing customer expectations. With automation of our services, we also work towards a Digital India vision of the Indian Government and play our role in bringing the logistics costs to below 10% of GDP.
We aim at increasing our customer base across the globe with mutually beneficial business associations making it virtually possible through digitalization. Our mission is to completely transform the industry with our digital services providing seamless, cost-effective, paperless, time-saving transactions and offering utmost transparency, accuracy and visibility for the customers for their business.

What we do

The company is into freight forwarding business since year 2000, known and grown rapidly for the commitment in delivering end to end solutions to a huge network of clients, resourceful in various verticals. The scope of work includes Air Freight, Sea Freight, CHA, Packaging, Warehousing and Distribution, Road Transportation, Air Charters, Projects, Fairs and Exhibitions and so on.
Below are the major services we are offering in the market:
1. Freight Forwarding: Pre-dominant in the market for freight forwarding.
2. Customs Brokerage: Own CHA licence and in-house customs brokerage arrangement. Air exports customs clearance. Air imports arrangements. Ocean import/ export clearance arrangement specialised in clearing beverages.
3. Warehousing solutions: Space leased out at our warehouse in ACLC II on short term and long-term basis under several customised packages. In-house manpower and other provisions.
4. DG handling, packaging and clearance: Dangerous Goods packaging solutions. DGD preparation. DG customs clearance
5. Transportation: Transport arrangement for all kinds of goods.
6. Labelling & marking facilities at our warehouse premises: Labelling, marking, grading, sorting and other conveniences available at our warehouse with skilled manpower.
7. IT solutions through software ‘LogYcode’ (currently for our customers): Our enrolled customers are provided with the software free of cost log-in for quick and time saving transactions.
8. Live Animals and Pets clearance: Expertise in AVI handling and clearance.
Other than the above services, we ensure to pertain and flourish with values to our customers and employees. We lead with example, a work culture that epitomizes exuberance and prosperity. Our team comprises of both experienced and young go-getters who are trained in sincerity, transparency and value addition along with the professional credentials.
We ensure a positively pledged relationship with employees with a horizontal organizational structure, open and interactive town-hall sessions, regular moral boosting forums, team-building activities, annual functions, health camps, trainings and certifications, award functions and seasonal celebrations.
We ensure neutral alliance with our customers with sheer transparency in dealings. Customers are given due recognition for their association with us. We ensure thorough market penetration with our sales and customer service teams catering to customer requirements most frequently.
We play our role in the ecosystem and towards society with our eco-friendly initiatives like digital and paperless logistics services and transactions, car-pools, use of eco-friendly energy resources, Corporate Social Responsibility activities, yearly employment opportunities to budding and deserving fresh prospects.

Our History


SA Group Established

May, 28 ,2001

Became IATA Agent


Our Cochin Branch Started


Our Mumbai Branch Started


Our chennai Branch started


Mr. Ashish Asaf became MD

April, 2015

Import started

April, 2017

Ocean import/export


AE0 certified


Kolkata Branch started


Fully Digitalised


With all due respect to our mentor and chairman, Mr. Asaf Ali. S.A. group has been at the forefront of the freight forwarding industry in the country since 2000. It is with his vision that for more than a decade our name has stood for efficiency, trust and commitment to deliver excellence. Since then we have been one of the biggest company in logistics industry. Our ever-growing client base and the numerous awards are a testimony to the efforts of every member of the group. This have lead us to have our presence in pan India.


Mr. Asaf Ali


Mr. Ashish Asaf



Our company has demonstrated extraordinary growth since its founding. And while we are
proud of that, we are never satisfied.

Air freight
Sea Freight
InLand Transportation