About Us
SA Group is India’s leading neutral wholesale freight forwarder and ranked amongst top 10 IATA Indian freight forwarders operating in India. We provide services exclusively to freight forwarders, custom brokers, courier agents and food product manufacturers. Transparency is a critical part of our company’s growth, and we always ensure that our customers’ business is totally protected with us.
Bringing neutrality in business signifies growing together. With neutral standards in place, S.A. Consultants & Forwarders Pvt. Ltd. (SACFPL) aims to empower emerging air freight forwarders in Delhi and other parts of the country by offering them competitive pricing and absolute transparency.
Our objective is to maintain zero interest in value unit (cargo) to protect customers and not compete against them. By maintaining zero interest in the value unit, we are giving access to great rates and services and no risk of ‘back selling’ which means we are not a threat to any company.
Our Vision
Our vision is simply to be country’s wholesale partner of choice. Moreover, our vision is not restricted to business only, we believe in building a better world. Corporate Social Responsibility is our passion and commitment to actively address social, cultural and environmental issues.
Our Mission
Our mission is to bring neutrality in the trade by offering neutral platform to our business associates. We aim to give equal grounds to all emerging freight forwarding companies with our competitive pricing pan-India.
Our Values
We have built our entire business on the foundation of honesty and integrity, and we strongly believe that these are the two most important pillars of building a strong, trusting relationship with employees, stakeholders, and customers. Secondly, our company follows the principal of innovation not limitation. New ideas are always appreciated at our workplace.
Board of Directors
Having more than 45 years of experience, industry veteran Mr Asaf Ali and his son Mr Ashish Asaf founded the company in the year 2000. ​
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Mr. Ashish Asaf is the Group Managing Director of S.A. Consultants & Forwarders Pvt. Ltd. He took over the reins of the company in 2010.
Mr. Ashish has taken the company to new heights by increasing the turnover from INR 50 lakh to 400 crores. The company has taken a phenomenal leap from 40 tons a month in year 2000 to a whopping 2100 tons a month by year 2018, becoming the biggest neutral wholesale freight forwarding company in India and ranked amongst top 10 IATA agents in the country.
His alliance with the Air Cargo Agents Association of India (ACAAI) rendered him the strata of Honorary Secretary General at a very young age, very soon mounting to the position of President of the country’s premier association representing India’s air cargo industry globally.
His endeavours have always stayed ahead of times owing to his prompt and successful acceptance to change. His innovative vision and the passion to implement them makes him an accomplished ambassador of the air cargo industry. After him joining the family business, the organization has seen an unparalleled progress, attributed towards his vision and implementation, perseverance, and great leadership traits.